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Telekom We Are One Campaign

Project type

Telekom - Integrated Digital Campaign

Location

Budapest, Hungary

Client: Telekom
DDB Hungary

An integrated digital campaign created around Hungarian Olympic medalists during the Rio 2016 Olympic Games. Fans could send SMS messages that made a physical heart installation beat in real time for each athlete, symbolizing collective support.

A live SMS counter ran on Index, Hungary’s leading news site, visualizing national engagement as it happened.

My role: content planning and content creation in collaboration with the Olympic athletes.

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