Sarki Fűszeres

BRIEF
To creative a bold and visible campaign to put this Budapest brunch spot on the map. Literally. Target: locals who love their neighborhood.

THE IDEA
Pozsonyi Road isn’t just a street — it’s a lifestyle.
This illustrated gastro map captures Újlipótváros through a gourmand’s lens, featuring 12 handpicked cafés, bakeries, and breakfast spots, curated by Sarki Fűszeres.

More than a food guide, the map helps you find lactose-free, gluten-free, vegan, and pet-friendly places — plus how far each spot is from Sarki Fűszeres.
And because Pozsonyi has history, a fold-out layer reveals 200 years of the street’s story.

Local pride. Good food. Smart design. No tourist traps.
Graphic Designer: Felső Boróka