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Cycle Bio - Green Marketing
Project type
Green Marketing
Date
2026
At Cycle Bio, I led the brand’s D2C growth strategy while also helping build its B2B division from the ground up.
My role covered the full customer journey from brand repositioning, Shopify webshop optimization, lifecycle marketing, and campaign execution to partnership development and ambassador collaborations.
I managed growth campaigns across Meta and Google Ads, built automated email flows in Klaviyo, created conversion-focused landing pages, and developed content strategies designed to turn a sustainable cleaning brand into a lifestyle-driven consumer experience.
Alongside D2C growth, I also helped shape Cycle’s B2B expansion through tailored communication strategies and partnership concepts for hospitality and office sectors seeking more sustainable cleaning solutions.
Platforms & Tools: Shopify, Klaviyo, Google Ads, Meta Ads Manager, Claude, ChatGPT, ElevenLabs, Artlist.
